Intelligence

Watch world,
decoded.

Market moves, collector knowledge, and industry news. Written for people who take their watches seriously.

News6 min

Watches and Wonders 2026: What to Expect When Geneva Opens Its Doors

66 brands, one returning giant, and the most anticipated fair in years. Here's what April 14-20 has in store.

News8 min

The Nautilus Turns 50: Five Decades of the Watch That Changed Everything

Gerald Genta's 1976 design didn't just create a watch. It created a category. What the anniversary means for collectors.

NewsApr 1, 20264 min

Audemars Piguet Returns to Geneva After Six Years Away

AP's return to Watches & Wonders signals confidence and hints at major announcements during the fair.

NewsApr 1, 20265 min

Rolex Land-Dweller: Year Two and What Comes Next

The Dynapulse escapement rewrote what a Rolex movement could be. Now collectors are watching for year-two variants.

NewsApr 1, 20267 min

Tudor and the Rolex Oyster Turn 100: A Century of Watchmaking

The waterproof case that changed everything celebrates its centenary alongside Tudor's own hundred-year milestone.

MarketApr 1, 20265 min

Patek Philippe Cuts US Prices by 8%, But the Story Is More Complicated

February's price reduction made headlines. The real story involves tariffs, secondary markets, and strategic positioning.

NewsApr 1, 20264 min

$101 Million in Counterfeit Luxury Goods Seized in Texas

62,000+ items sold via Facebook Live. The bust reveals how counterfeit distribution has evolved beyond traditional channels.

MarketApr 1, 20267 min

The $60 Billion Question: Where the Luxury Watch Market Goes from Here

From $60B to $171B by 2034. Asia leads, pre-owned gains ground, and brand selectivity tightens. What the numbers tell us.

MarketApr 1, 20266 min

The Pre-Owned Market Keeps Climbing While Retail Prices Disconnect

Secondary values up 8.2% year-over-year while retail prices spike. The growing gap creates both risk and opportunity.

MarketApr 1, 20266 min

The Tariff Rollercoaster: Where Swiss Watches Stand in the US Market

From 39% to 15% to a Supreme Court reversal. Eight months of volatility and what it means for buyers.

GuideMar 28, 20265 min

Why You Should Document Your Watch (And How to Start)

Resale value, insurance claims, maintenance history. Documentation is the unsexy part of collecting that pays off.

GuideMar 28, 20264 min

How to Date a Rolex by Its Serial Number

Pre-2010 sequential, post-2010 randomized. Here's how to decode your Rolex's production year from the case back.

GuideMar 28, 20266 min

A Practical Checklist for Buying a Pre-Owned Watch

Research, verify, inspect, negotiate. A step-by-step process for buying secondhand with confidence.